We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Theme concept
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Concept development
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Message development
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Prop design and construction
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Photography
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Various full-page and partial page advertisements
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Environmental posters
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Billboard treatments
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Website skin including animations
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
The Council of Smaller Enterprises wanted to brand their Small Business Conference separately from their other programs and events with a unique theme that would change from year to year. The theme and collateral had to be easily translatable into a variety of on and off-line media and formats.
Multi-page conference brochure booklet
We developed a highly customized concept and aesthetic for two of the annual events. In 2008, the concept and messaging focused on the competitive yet collaborative nature of business by juxtaposing it with collaborative yet competitive word games like scrabble. In 2009 we ideated and produced a theme centered around two travelers on the road to business success. We used two period salespeople with old-school luggage adorned with travel stickers to represent the different disciplines necessary to achieve real-world business success.
Council of Smaller Enterprises
