'peeps creative

Search engines serve us well. For all the queries that don't deliver the desired results on the first pass, the amount of information that has been successfully organized and made useful to us is truly nothing short of miraculous. And it's not just search; everything about the way we communicate, engage, play, and live is changing every single day, bringing with it a fresh sense of wonder each time we realize that, yes, there's an app for that.

CAPABILITIES

NOTE: Update to original policy published here.

Everything resists being measured. Try to track how much food you eat by committing it to paper, or try to figure out who drinks all the coffee in our studio, but of all the hard-to-track things that surround us, web traffic have to be some of the most difficult to accurately measure. In the Web 3.0 world in which we live, surely twitter traffic is the most elusive statistic to pin down.

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore.

We’ve done a lot of web and interactive development.

NOTE: Our IE6 policy has been updated and can be read here.