'peeps creative

If Ray Kurzweil were a ballplayer, he'd have something like a .930 batting average.

A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.

Apple has generated strong buzz for its coming iPad without advertising.

CAPABILITIES

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company.

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

Just as Web 2.0 is a way to describe the proliferation of user-interactive applications and motion, Web 3.0 is all about community, recommendations, free services, intelligent (semantic) searches, and information that's no longer random data, but tailored, peer-reviewed, highly intuitive, totally integrated and delivered in real-time.

We've identified some broad trends along with some applications, devices and websites that are representative of the new crop of tools that are powering Web 3.0

Our client won't shut up. They are giving away all of their intellectual capital on a daily basis through video blogging, tweeting and yammering away to any web news source that will write a couple words about them. It's completely against everything you learn in business school and it's going to tip their company. To be sure, we started out on the side of caution, but it didn't take too long for us to see the Airwalk phenomenon in action.

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

The internet is the ultimate trendspotting tool. It allows marketers to take the pulse of the globe on a minute-by-minute basis. Feel the pulse by taking your pick from the following random list of real-time search engines, content aggregators, alerting services, friend finders and so on:

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.