'peeps creative

Search engines serve us well. For all the queries that don't deliver the desired results on the first pass, the amount of information that has been successfully organized and made useful to us is truly nothing short of miraculous. And it's not just search; everything about the way we communicate, engage, play, and live is changing every single day, bringing with it a fresh sense of wonder each time we realize that, yes, there's an app for that.

A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.

Apple has generated strong buzz for its coming iPad without advertising.

CAPABILITIES

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company.

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

Everything resists being measured. Try to track how much food you eat by committing it to paper, or try to figure out who drinks all the coffee in our studio, but of all the hard-to-track things that surround us, web traffic have to be some of the most difficult to accurately measure. In the Web 3.0 world in which we live, surely twitter traffic is the most elusive statistic to pin down.

Our client won't shut up. They are giving away all of their intellectual capital on a daily basis through video blogging, tweeting and yammering away to any web news source that will write a couple words about them. It's completely against everything you learn in business school and it's going to tip their company. To be sure, we started out on the side of caution, but it didn't take too long for us to see the Airwalk phenomenon in action.

The internet is the ultimate trendspotting tool. It allows marketers to take the pulse of the globe on a minute-by-minute basis. Feel the pulse by taking your pick from the following random list of real-time search engines, content aggregators, alerting services, friend finders and so on:

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

In 2010, the macro-trend will be a ‘sense of urgency’. For the first time, there’s a global understanding, if not a feeling of urgency that sustainability, design and citizenship in every possible meaning of these words, is the only path toward long-term viability.