'peeps creative

CAPABILITIES

Our client won't shut up. They are giving away all of their intellectual capital on a daily basis through video blogging, tweeting and yammering away to any web news source that will write a couple words about them. It's completely against everything you learn in business school and it's going to tip their company. To be sure, we started out on the side of caution, but it didn't take too long for us to see the Airwalk phenomenon in action.

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.