'peeps creative

CAPABILITIES

We love typography!. It's the difference between good design and great design. It gets short shrift because, like all great design, it goes unnoticed by the vast majrity of people. This includes design students. This is why our designer interview process includes a hands-on typography project. The following are a few designs captured from ads of the world that contain interesting and well executed typography. I hope you enjoy them:

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore.

BERNERS-LEE v. GUTTENBERG
the biggest media-weight title bout of the last 500 years

Make no mistake, we’re committed to the digital revolution, but if we had to pick sides in a real match between Berners-Lee (inventor of the internet) and Guttenberg (moveable type), we’d pick Guttenberg because at least he’d be able to hit his opponent with a physical object.