'peeps creative

If Ray Kurzweil were a ballplayer, he'd have something like a .930 batting average.

CAPABILITIES

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

NOTE: Update to original policy published here.

Everything resists being measured. Try to track how much food you eat by committing it to paper, or try to figure out who drinks all the coffee in our studio, but of all the hard-to-track things that surround us, web traffic have to be some of the most difficult to accurately measure. In the Web 3.0 world in which we live, surely twitter traffic is the most elusive statistic to pin down.

We love typography!. It's the difference between good design and great design. It gets short shrift because, like all great design, it goes unnoticed by the vast majrity of people. This includes design students. This is why our designer interview process includes a hands-on typography project. The following are a few designs captured from ads of the world that contain interesting and well executed typography. I hope you enjoy them:

The internet is the ultimate trendspotting tool. It allows marketers to take the pulse of the globe on a minute-by-minute basis. Feel the pulse by taking your pick from the following random list of real-time search engines, content aggregators, alerting services, friend finders and so on:

Good typography is just as important on a Web page as it is in any other medium. The fact that it appears on a computer screen and not on a piece of paper is immaterial; it should still be pleasing to look at and easy to read.

In every situation where type is used — in publishing, signage, packaging, television, etc. — designers have to adapt their techniques to suit the medium.

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.