'peeps creative

CAPABILITIES

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore.

What can you do when your audience is a moving target - literally?

Mobile is an emerging channel that utilizes cell phones and other mobile devices to increase brand awareness. It can be a powerful element of integrated marketing campaigns right now and will become indispensable as time and technology march on.