'peeps creative

If Ray Kurzweil were a ballplayer, he'd have something like a .930 batting average.

Search engines serve us well. For all the queries that don't deliver the desired results on the first pass, the amount of information that has been successfully organized and made useful to us is truly nothing short of miraculous. And it's not just search; everything about the way we communicate, engage, play, and live is changing every single day, bringing with it a fresh sense of wonder each time we realize that, yes, there's an app for that.

A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.

Apple has generated strong buzz for its coming iPad without advertising.

CAPABILITIES

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company.

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

The internet is the ultimate trendspotting tool. It allows marketers to take the pulse of the globe on a minute-by-minute basis. Feel the pulse by taking your pick from the following random list of real-time search engines, content aggregators, alerting services, friend finders and so on:

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.

Brand Marketers have not really thought much of building their brand in the online space, but if they are aiming to stay relevant in the digital age, they have to change their way of thinking.