'peeps creative

If Ray Kurzweil were a ballplayer, he'd have something like a .930 batting average.

A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.

Apple has generated strong buzz for its coming iPad without advertising.

CAPABILITIES

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

Just as Web 2.0 is a way to describe the proliferation of user-interactive applications and motion, Web 3.0 is all about community, recommendations, free services, intelligent (semantic) searches, and information that's no longer random data, but tailored, peer-reviewed, highly intuitive, totally integrated and delivered in real-time.

We've identified some broad trends along with some applications, devices and websites that are representative of the new crop of tools that are powering Web 3.0

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore.

Over at House of Naked, there’s a post about whether the world needs digital strategists. The post says, in general: