'peeps creative

CAPABILITIES

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

The internet is the ultimate trendspotting tool. It allows marketers to take the pulse of the globe on a minute-by-minute basis. Feel the pulse by taking your pick from the following random list of real-time search engines, content aggregators, alerting services, friend finders and so on:

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

In 2010, the macro-trend will be a ‘sense of urgency’. For the first time, there’s a global understanding, if not a feeling of urgency that sustainability, design and citizenship in every possible meaning of these words, is the only path toward long-term viability.

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore.

Over at House of Naked, there’s a post about whether the world needs digital strategists. The post says, in general: