Agency Speak
Digital Agencies Are Ready to Lead
by Xing // 11.09.2009Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.
Agency-Speak.
by Xing // 10.01.2009Does this email sound familiar?
Begin forwarded message:
From: Ima Relationshipmanager (ima@thereallygreatagency.com)
Date: October 01, 2009 3:21:35 PM EDT
To: Mia Biggestclient (mia@imas-breadandbutter.com)
Cc: M. Presed (imasboss@thereallygreatagency.com)
Subject: Reconnect?
Mia:
I’ve been out-of-pocket so let’s circle back and jump on a con-call for a braindump before we get too off-strategy on these phase 2 deliverables.