'peeps creative

A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.

Apple has generated strong buzz for its coming iPad without advertising.

CAPABILITIES

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company.

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

We love typography!. It's the difference between good design and great design. It gets short shrift because, like all great design, it goes unnoticed by the vast majrity of people. This includes design students. This is why our designer interview process includes a hands-on typography project. The following are a few designs captured from ads of the world that contain interesting and well executed typography. I hope you enjoy them:

That’s my twitteresque,140 character take on the future of facebook and other social networking apps. I’m betting that they’ve alredy started the long, slow Myspace-like crawl into oblivion because platforms like Facebook Connect, Google’ Friend Connect, Google Wave and even MySpace ID (what I was going to term ‘social media 2.0’ but have settled instead on ‘connective platforms’) are and will continue to offer marketers more flexibility to develop more immersive experiences.

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore.