Our Capabilities

'peeps: proficient in pixels, print and position
Our capabilities are not best expressed in a list of tactical applications because tactically speaking, all marketing expertise has its roots in a handful of foundational disciplines.

Just as a experienced musicians can play a piece they’ve never seen before because they’ve mastered their instruments as well as music notation and theory, marketing proficiency is a function of a number of well-rounded specialists coming together with a mastery of programming methodology, marketing principles, creative energy, design theory and an appreciation for elegance. Everything else is ideas.

Because we’re actively spotting trends, taking part in development sandboxes, visiting with new product and service vendors and just trying out new technology, our ‘capabilities’ literally change every day. The important thing to remember is that it’s not about the pieces, but how those pieces fit together.

// PIXELS
  • Product microsites
  • eCommerce
  • Interactive development
  • 3D and Motion graphics
  • Web design
  • Search Engine Optimization
  • Content management
  • Mobile Marketing
  • Digital Display Advertising
  • Content development
  • Database design
  • Email marketing
  • Web-based applications
  • Customer entertagement*
  • Social media and brand strategy
  • User Interface design and testing
  • Multimedia integration
  • Research
    • // PRINT
  • 3D direct marketing
  • Point-of-purchase
  • Product packaging
  • Out-of-Home
  • Print collateral
  • Catalogs / product circulars
  • Custom publication
  • Trade show booth design and collateral
  • Copywriting
  • Media planning and buying
    • // POSITIONING
  • Brand strategy
  • Creative direction
  • Art direction
  • Brand identity
  • Market research

    • *ENTERTAGEMENT
    Check out wikipedia entry for ‘customer engagement’ – or just Google it and read any entry. Holy cow! Marketers are so concerned with defining, analyzing and measuring it that it hasn’t seemed to dawn on anyone that the best way to engage a human being is to give them something fun to do or cool to look at. That’s what we call Customer Entertagement; the idea that if content is entertaining, then people will engage with it. It’s not as impressive as these charts, but we bet it works.

    IF YOU HAVEN'T UPGRADED YOUR BROWSER IN 8 YEARS, you might want to take a look at our IE6 support policy. Long story short: IE6 users should upgrade to Firefox, Safari, Chrome, or even Internet Explorer 7 or 8. Browsers are free and one of the few things that environmentalists won't get on your case about wasting.