'peeps creative

A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.

Apple has generated strong buzz for its coming iPad without advertising.

CAPABILITIES

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company.

The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.

NOTE: Update to original policy published here.

Everything resists being measured. Try to track how much food you eat by committing it to paper, or try to figure out who drinks all the coffee in our studio, but of all the hard-to-track things that surround us, web traffic have to be some of the most difficult to accurately measure. In the Web 3.0 world in which we live, surely twitter traffic is the most elusive statistic to pin down.

Just as Web 2.0 is a way to describe the proliferation of user-interactive applications and motion, Web 3.0 is all about community, recommendations, free services, intelligent (semantic) searches, and information that's no longer random data, but tailored, peer-reviewed, highly intuitive, totally integrated and delivered in real-time.

We've identified some broad trends along with some applications, devices and websites that are representative of the new crop of tools that are powering Web 3.0

Our client won't shut up. They are giving away all of their intellectual capital on a daily basis through video blogging, tweeting and yammering away to any web news source that will write a couple words about them. It's completely against everything you learn in business school and it's going to tip their company. To be sure, we started out on the side of caution, but it didn't take too long for us to see the Airwalk phenomenon in action.

TREND TRANSLATION: Geolocation will catch on by this time next year with early adopters. At that point it will be a fertile ground for marketers to early-adopt geolocation strategies in their marketing plans - mobile or otherwise.

We love typography!. It's the difference between good design and great design. It gets short shrift because, like all great design, it goes unnoticed by the vast majrity of people. This includes design students. This is why our designer interview process includes a hands-on typography project. The following are a few designs captured from ads of the world that contain interesting and well executed typography. I hope you enjoy them: