February 2010
Establish Brand Image in Online Media
by Xing // 02.22.2010A brand doesn't exist on shelves—it exists in the hearts and minds of people. Your brand is the sum total of perceptions about your product in the heads of your relevant audience.
Apple has generated strong buzz for its coming iPad without advertising.
There must be 50 Ways Marketers Can use Social Media to Improve Their Social Media Initiatives
by David Sutula // 02.13.2010Social media isn’t always the right tool for the job. Not every company needs a blog.
All a-twitter about Google Buzz
by David Sutula // 02.11.2010The marketing wheel just got a new spoke, but only time will tell how that spoke supports the hub.